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Building a business is hard. Building one that benefits the greater good is even harder.

Rise backs entrepreneurs to accelerate early and mid-stage businesses to scale globally by way of capital raising, growth strategy and pioneering of new markets through our trusted networks of potential investors.

Monetary capital may be the lifeblood of any business. But successful, impactful businesses also need to be backed by human capital, with insight, experience and active involvement of industry captains. We provide both.  

Rise was established by its founder, AJ Coetzee in 2016 (previously Premium Capital) who identified simple commonalities of successful entrepreneurs- they had some form of backing in capital and strategic input that led to 'lucky breaks'.

'An investment in knowledge pays the best interest'. Benjamin Franklin



Our team of relentless visionaries unite our passions, expertise and abilities around a common purpose - to back entrepreneurs to Rise to the next level.

The Rise team consists of captains of industry who are passionate about using their knowledge, networks and know-how to pay it forward.


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Capital raising and financial strategy to upscale; revise and improve financial modelling; corporate finance and financial restructuring, provide and assess valuations; identify and engage with strategic investors and financiers in our network.


Business strategy and market positioning including forming expansion strategy in lucrative jurisdictions, marketing and branding; identifying and engaging with strategic alliances.


Deal-making; negotiations; strategic legal advice to ensure optimal value realisation; equity advisory; efficient structuring; commercial agreements; facilitate sell-out and buy-ins; comprehensive management of transactions.


Working from the basis of psychology, neuroscience and creativity, using evidence-based instruments and techniques, to equip entrepreneurs to Rise to their full potential.




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AJ has been 'backing the brave' for more than 20 years as M&A lawyer, business executive and investor. His strength lies in his ability to make things happen

He spearheaded deals such as Santam-Ctrl Technologies, Nikon (SA), Sony (SA), King Price and RMB-Rentworks. 

During weekends you will find him with his son on some mountain slope exploring new mountain trails. 



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Economist - Analyst - Investor

After his career as an economist at the Bureau of Economic Research, University of Stellenbosch, Marius followed his passion for investment and the financial market. He was instrumental in establishing BJM Private Clients and managed a large asset base at PSG Tyger Valley.

During harvest time you will find Marius on his farm, cultivating his orchards. 


'financial engineer'

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Executive entrepreneur, explorer and creative.

Patrick has spent more than 28 years in the banking and financial sector honing his skill as financial engineer where he held the offices of COO and CFO of a division of an international bank based in South Africa.

If Pat is not building financial or IT systems, you will find him either paragliding or on a mountain expedition.


'creative muse'

Maritha is the team's creative muse. She is passionate about the human mind and what it can do. Her super power lies in enabling people to see. As Organisational Psychologist, her work is based on neuroscience, psychology and creativity. Her clients include Momentum Life, RMB, Deloitte, PWC,  De Beers Group, and FNB.  

Maritha enjoys spending time in her studio working with inks and charcoal and she often gets out into nature with her family, trail running shoes and camera. 


'marketing guru'

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Mike is the doyen of the South African Marketing Industry. 

Rainmaker - Matchmaker - Changemaker.

Mike has been working with brands and served in executive roles that include Computicket, Ogilvy, CMO of Diageo South Africa, CEO of Levi Strauss and Co.  Mike is a trustee of WWF South Africa and was awarded South African Market person of the year 2006.

Mike loves to do good and pay it forward.



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After a short career as geo-physicist, John ventured into finance and became director of Equity Bank in charge of growth, innovation and technology. John was instrumental in growing Equity Bank to become the largest bank in Eastern and Central Africa. He is  passionate about providing affordable banking solutions for the less fortunate through innovation and technology. John is an avid mountaineer and uses every opportunity to get into nature. 


©2020 by Rise and Premium Capital



20 on Krige, Stellenbosch

+27 (0) 82 5598 272

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